OK, you want a good story?

Like one of those stories that will most likely spread through the internet like a wildfire good?

… Then here it is. As real and raw as it gets. Grab some popcorn and enjoy.

Imagine this…

You have a business that is growing at leaps and bounds…

You are quickly becoming recognized as a global authority for putting on transformational live events…

And you have a SOLD-OUT Seminar coming up in a few days with players flying in from around the world to learn and grow with you…

And a few days before the event starts…

You get sick…

… Nothing drastic. Just a cold. But you’re definitely not feeling your best. And in the back of your mind, you’re slightly concerned about how this will impact the event.

Will you be able to perform?
Will your energy levels maintain?
Will you be able to communicate with power?

But you continue to remind yourself that “everything will be fine” and stay focused on the task at hand.

… Which is to put on a great event that delivers exceptional value and makes six-figures in a weekend.

So you make it to the event…

So far, so good.

All the speakers are confirmed, the schedules are finalized, the team is prepped, and the energy of the space feels good.

There’s only one problem.

You have developed a nasty cough that just won’t quit.

… And what’s worse, nothing you are trying (to get rid of it) is working.

Supplements, teas, herbs, cough medicine, zinc, Vicks, Vitamin C, ginger, turmeric…

Not a single thing is making even the slightest bit of difference.

And because of your extensive speaking experience, you know that trying too talk too much with a bad cough is likely to create the absolute worst possible scenario that could literally ruin your event…

You loose your voice

So imagine that.

You have an entire room full of people that have invested a lot of money in your program.

PLUS, they have invested even more to fly to the event, get a room, and take time away from their business…

… So they could learn from YOU.

Because you have inspired them to trust you. They believe you have something of value to offer.

… And now, there is a part of you that knows that if you talk for more than an hour, there is a very real possibility that the only thing you need to put on a great event, your voice, could be taken away from you.

So What Do You Do?

The only thing you can ever do…

You show up.

And that’s exactly what I did. I said to myself:

“This is the situation that has presented itself. It is what it is. So I’m going to make the commitment right now show up, take it one step at a time, and deal with every challenge as it arises.”

And as expected, after my first session, my voice was just about completely gone…with three and half days of teaching left to do.

… oh shit.

So what would you do in this situation?

Cry?

Yup, did that.

Scream?

What’s the point…you don’t have a voice.

Blame yourself?

That won’t do any good…

Get out of your own way and let your team and participants support you?

At at time like this, that’s the only thing left to do.

You see, from the very first moment I got up on stage, I set the right intention…

I said: “Listen tribe. I love you. I’m here to support you and I’ve got a ton of great things to share with you this weekend. Stuff that will make a profound difference on your ability to earn great money by genuinely helping others.

But here’s the thing…

There is the very real possibility that I’m going to loose my voice because of this cold. So if you want me to help you, I need you to do a few things:

1. Raise your energy levels. If you vibrate at a higher level, it will help me do the same.

2. Be flexible. It’s likely we’re going to have to get really creative if this unfolds the way it’s looking like it will.

And guess what?

That’s exactly what they did.

Every single person in the room raised their energy levels, and became totally willing to bend and move with whatever unfolded.

So then, it was just about getting creative with how to deliver the content.

… And boy oh boy, did the team STEP UP to take charge.

- We brought in my lead copywriter and marketing genius Mateo VIA Skype and had him lead an awesome video session about how to create emotion in people through your launch…

- My right hand gal and affiliate rock-star Erika came on to drop some knowledge about our secrets for getting an entire tribe of people to enthusiastically promote your programs for you….

- Our “get you into your body” guide Shule often sat next to me on stage allowing me to whisper into her ear so she could communicate my message with more charisma and charm.

- My “Event Goddess” Lisa kept all the logistics in perfect order, even as we had to literally change the schedule on the spot to accommodate my voice.

- And the newest member of our team Amanda, who is driving forward the project with my dad (coming soon), took the absolute best care of me, making sure I drank tea, ate food, and had everything I needed to keep my head from exploding.

… And then, through a good chunk of the event…

I whispered sweet nothings to the audience.

No seriously, I did a lot of whispering into the mic.

And I did the best I possibly could to walk people through each juicy step of the Your Big Launch Blueprint so they would walk away with a clear framework for doing their own six-figure launches.

And to my utter SHOCK…

People kept coming up to me, one after another, saying things like:

“This was the best event I have ever attended.”

“You are such a great model for me. I can’t thank you enough.“

“I learned more about how to grow my business in these last 4 days than I have in the last year.“

“You have given me a brand new fire for my business. This event has changed my life forever.”

And all I kept thinking was: We’re we at the same event?

haha…

I guess the results speak for themselves…

Now I don’t have the final numbers yet but I’m about 98% certain that by the time we wrap everything up we still managed to turn this into a $100,000+ event.

… Even with all these obstacles and challenges getting in the way.

Which feels really good to know that we can maintain our reputation of putting on transformational live events that generate six-figures in a single weekend.

So what can we learn from this?

Well, there are about a million more lessons than what I’m going to put below. But here are the top 3 that really stand out:

1) You can handle anything, even when you’re worst fear manifests into reality, as long as you have the right attitude and state of consciousness.

There wasn’t a single moment throughout the entire event where I was seriously worried that things wouldn’t be fine. I just kept believing in myself, my team, and the tribe.

And because I wasn’t trying to hide anything or make the situation different than what it was, everyone was amazingly understanding and supportive.

The world is a giant mirror. How you show up is always reflected back to you.

2) Business is about US, not you vs. them.

If I would have tried to pretend that this event was all about me, and I was the all mighty guru trying to tell you, the little people in the audience, what to do, then I’m sure the tribe would have reacted in a very different way.

Yet my belief system about business is that we’re all in this together. I may have some knowledge and life-experiences that can help you, but that doesn’t make me better or superior to you.

It just means that I know something things that will help you.

That’s it.

So when you make the shift from trying to “sell people”, like it’s you vs. them, and settle into a place where you see yourself as part of the tribe instead of above it or below it, then people will not only listen and respect you…

… But they will also be thrilled to buy your specialized knowledge from you.

3) Make everything a great story. Truth be told, I couldn’t wait to tell this to you.

Why? Because it’s just such a juicy story. And let’s face it, isn’t that what makes a great teacher great? They have awesome stories.

So when everything around you seems to be falling apart, repeat this mantra: “This will make for a great story one day.”

I must have said that to myself, and out loud, at least 50 times throughout the last 4 days…with the pure intention of reminding myself that what’s happening is actually REALLY GOOD.

… Despite the fact that it felt so bad.

What to do with this story now…

First off, thanks for reading. I hope you enjoyed this funny little tale.

Secondly, I always love to hear your thoughts. So if this moved you, please post a comment below. What are you going to take away from this little saga?

Third, please share this story on your Facebook and Twitter pages.

I mean, come on, this is too good of a story to keep to yourself…..right?

haha.

Much love,

Max

P.S. Check out this picture. hahahaha…