Let me start by saying that I fully expect this raw & real post to ruffle some feathers…

In fact, I’m willing to just about guarantee a whole ton of un-subscribes from this note.

… But the reason why I’m ok with this lies within this note… and I’ve been meaning to share this for some time so get ready for something juicy.

ok?

I am often told that I send out too many emails

You’re right.

I do send a lot emails…I have no defense and I agree.

And consider this as another alternate perspective.

There is a passion driving deep within my soul to help big-vision entrepreneurs actualize their potential.

Every day, I wake up each morning bursting with new creative ideas about how to support you in exploding your dreams into reality, reaching millions of people with your message, and stepping into your biggest and most powerful self.

The energy that palpitates through my veins to help you impact more people, make a bigger difference, and influence the collective is downright overpowering at times.

Seriously, it often times makes it difficult to sleep.

So am I just sending you emails?

I don’t think so.

Because what I feel like I’m doing is sharing my heart and soul with you with the driving intention to inspire you to take action on your dreams, passions, and purpose.

I am doing everything in my power to give you the guidance, support, and learning lessons that have so deeply helped me in my journey.

And I am attempting to open you up to new possibilities and opportunities that might not have previously been available to you.

So I have to say, I can’t really look inside and see a problem with that.

Now do I always do a great job?

Truthfully… sometimes I fail.

Because the emails and words I send you do not resonate. They come across pushy. They seem like “every other email” in the sea of clutter.

I rarely see it while it’s happening, but I can spot it from a mile away in hindsight.

I get it… and I’m sorry.

But hey… I have to be honest, I kinda think that’s the life of a fearless and bold entrepreneur. Sometimes you strike the perfect chord and other times you miss the mark completely.

Is that true or is that true?

But here’s the important thing

I don’t speak to the people who are looking for every opportunity to prove that I’m a bad guy.

As I say in my teachings, that simply means “not a member of my tribe.”

Instead, I do my best to speak to those who feel me. To those who see me. To those who believe in me.

How do you know if that’s you?

Because you are doing the best you can, and know that others are doing the same.

Because you appreciate a well-written sales letter, a persuasive video, and a beautifully designed pitch.

And because you are striving to create your own business that moves people to action, inspires them to be bigger than their limitations, and models what it looks like to be an Enlightened Entrepreneur.

And I have to say, I’m OK if I…

… Push a few buttons.

… Say a few things that rile people up.

… Send out that one extra email to nudge you to take action.

Because I know that while many might get turned off, pissed off, or any other kind of off…

The person who needs to hear that most will get it, feel it, and finally make a choice to move in a new direction.

And that one decision could radically change their life forever.

… And that would just be wonderful… right?

Because Let’s Face It

Success does not come easy. It requires you to take leaps of faith. To face your fears. To try new things…

Constantly.

And if we’re being honest, we all need that one person who’s willing to push a little harder to get you over your resistance to do the thing that you might not ever done on your own accord.

That might just be the best decisions and choices of your life.

Right?

So Here’s The Thing…

Fortunately or unfortunately, for you to be that person for others probably requires that you have to be like me.

Which means you must be willing to OVER-COMMUNICATE that what you do works and why people need to do it now.

You must be willing to send out that one extra email, give that one extra push, and stand strong in the value and vision of what you do.

Not because you are trying to be annoying, squeeze out as much money as you can from people, or manipulate anyone into buying.

But because you believe so deeply in your mission and your desire to serve that you are willing to put aside your need to be liked and do what it takes to move people into action.

I know what you’re thinking…

“There has to be another way.”

“I don’t want to do that.”

“It’s just not me.”

… And here’s what I know to be true.

The “other way” is not finding a new tactic but instead shifting the energy behind it.

Shift your vantage point from a place of “I’m bugging people” or “I’m marketing to people“…

Into a space that knows deep inside: “I believe so deeply in what I do that I am giving people an opportunity to step up and transform.”

If you can’t believe this to be true about your own business, hear me loud and clear:

“YOU NEED TO CHANGE WHAT YOU DO!”

In this business of helping other people, you cannot have doubts, fears, and insecurities about your own value.

People will sense it, feel it, and abide by it.

You must be able to wake up every day and say: “I can change people’s lives!” “What I do is powerful!” “I am on a mission and I’m willing to speak it with power and conviction!”

And if that is not how you feel, it’s time for a shift.

In Closing…

I am sorry if you feel like I send out too many emails.

Because that unfortunately means that sooner or later you’re probably going to want to leave this tribe.

… And that makes me sad.

But not sad enough to stop me from sharing all the words, opportunities, and blessings that I believe would help you so deeply.

Much love,

Max

P.S. I imagine this might stir some things up… if you feel called, leave a comment below.

I didn’t think my life would look the way it does right now.

… My father has a brain tumor.

… I am living in the heart of Suburbia San Diego.

… I have 8 employees.

… And two cats.

In fact…

This time last year I was in Bali traveling throughout Asia on a whirlwind adventure with no boundaries.

… And I had a plan.

Because I have always been someone with good, solid, well laid-out plans.

Heck, I’m a strategist.

… That’s what I do best: make great plans.

What was my plan?

To build a company that allowed me to have freedom. To travel the world. To have no obligations to report to anyone.

Because in my mind…

… Freedom looked like not being confined to any particular place, any particular person, or any particular idea.

And I wanted to have this type of reckless abandon.

But then…

On my second day in Hawaii on my journey to nowhere, I got the news that my father, the neurologist, the world-renowned expert in Mind-Body medicine…

… self-diagnosed his own Gleo-Blastomoa brain tumor.

And with that single sentence, there went my plans.

So I moved back home.

… To San Diego.

… To suburbia.

… To be close to my dad and my family.

Because I realized something significant.

That Freedom has nothing to do with where you are.

Freedom has nothing to do with how much money you make.

Freedom has nothing to do with what you do even.

… Freedom has to do with how you feel.

And for better or worse

My father gave me something profound: the FREEDOM to feel more deeply than ever before.

… To feel love.

… To feel sad.

… To feel grateful.

… To feel pain.

Because these are the experiences of a human being.

And if you drop your plan, you’ll see that these experiences are profound. They are real. They are what life is all about.

So as you celebrate

This holiday season.

… Regardless of what religion or spiritual orientation you have.

… Regardless of how crazy, dysfunctional, or insane your family is.

… Regardless of what you have or don’t have.

Remember to feel life.

Because we don’t know how long we have. We don’t know what’s coming next. And we certainly don’t know what it all means.

But we do have an opportunity to be here now.

… And that’s beautiful.

Happy Holidays

Thank you for being in this tribe of Enlightened Entrepreneurs.

I feel honored, grateful, and blessed to share this journey with you.

… And I hope you liked my Christmas story (from a jew).

Much love,

Max