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In today’s digital age, book marketing has become an essential aspect of promoting and selling books. With so many self-published authors and traditional publishers vying for attention, having a strong understanding of effective marketing strategies is crucial. Thankfully, there are numerous online courses and certifications available that can provide valuable knowledge and skills to enhance your book marketing efforts. In this article, we will explore ten of the best book marketing courses and certifications available online, helping you to choose the one that suits your needs and goals.

1. Book Marketing Plan: The Autopilot Author

The Autopilot Author’s Book Marketing Plan is a comprehensive and highly-rated course for both self-published authors and small press publishers. It covers all aspects of book marketing, from building an author platform to utilizing social media and traditional marketing techniques. This course provides actionable steps and guidance to create a solid marketing plan to continuously promote your books.

2. The Self-Publishing Formula Course

The Self-Publishing Formula Course is a highly regarded online program led by publishing experts Mark Dawson and James Blatch. This course delves into the intricacies of book marketing, including Amazon ads, mailing lists, and using social media effectively. With an emphasis on practical strategies and real-world examples, this course is a great choice for authors seeking to elevate their marketing skills.

3. Udemy: Book Marketing and Promotion Strategies

Udemy offers an extensive range of online courses, including the popular Book Marketing and Promotion Strategies course. Aimed at both new and experienced authors, this course covers topics such as developing an author platform, book launch strategies, and utilizing Amazon algorithms to boost sales. With practical tips and insights, this course provides a strong foundation in book marketing.

4. Reedsy: Book Marketing 101

Reedsy is well-known for its comprehensive resources for authors, and their Book Marketing 101 course is no exception. Led by experienced professionals, this course covers various marketing techniques, including email marketing, social media strategies, and book advertising. With a focus on practical exercises and case studies, Reedsy’s course is highly recommended for authors looking for actionable insights.

5. CreateSpace: Book Marketing Essentials

CreateSpace, a leading platform for self-published authors, offers the Book Marketing Essentials course. This course provides a step-by-step guide to creating a successful book marketing campaign, including leveraging online tools, social media platforms, and press releases. With CreateSpace’s expertise, this course is an excellent choice for authors wanting to maximize their marketing efforts.

6. American Library Association: Booklist Reader Book Marketing Online Course

For authors looking to reach a wider audience through libraries, the American Library Association’s (ALA) Booklist Reader Book Marketing Online Course is a fantastic resource. This course focuses on understanding library marketing and promotion, including tips for pitching to librarians and utilizing library databases. With the ALA’s authority in the publishing industry, this course provides valuable insights into reaching library audiences effectively.

7. The Copyblogger Certified Content Marketer Training Program

Although not specifically tailored for book marketing, The Copyblogger Certified Content Marketer Training Program is an excellent certification for authors seeking to enhance their marketing skills. This program covers a broad range of content marketing techniques, including storytelling, creating compelling headlines, and mastering search engine optimization (SEO). By honing these skills, authors can effectively market their books through engaging content.

8. HubSpot: Content Marketing Certification

HubSpot offers a reputable Content Marketing Certification course that can benefit authors in various ways. This course provides a comprehensive understanding of content marketing, including content creation, promotion, and measuring results. With the knowledge gained from this certification, authors can develop a content marketing strategy that resonates with their target audience and facilitates book sales.

9. BookBub’s Book Marketing Masterclass

BookBub, a leading book promotion platform, offers the Book Marketing Masterclass, a highly regarded certification course. This program covers topics like building an author brand, optimizing book descriptions, and utilizing BookBub’s advertising services effectively. With the insights gained from this course, authors can optimize their BookBub presence and drive book sales.

10. DigitalMarketer: Email Marketing Mastery Certification

Email marketing remains a significant and effective tool for authors to connect with readers, and DigitalMarketer’s Email Marketing Mastery Certification offers valuable insights into this area. This certification covers best practices for building email lists, creating engaging campaigns, and maximizing email deliverability. With these skills, authors can leverage email marketing to nurture relationships with readers and drive book sales.


In the ever-evolving world of book marketing, staying informed and equipped with effective strategies is essential. Whether you are a self-published author or working with a traditional publisher, investing in online courses and certifications can help you take your book marketing efforts to the next level. From comprehensive marketing plans to specialized certifications, the ten courses mentioned in this article provide invaluable knowledge and skills to enhance your book promotion. So, choose the course that aligns with your goals, invest in your marketing education, and watch your book reach its potential.