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Sales skills are essential in today’s competitive business world. Whether you are a seasoned sales professional looking to upskill or someone seeking to enter the field, taking a sales skills course or earning a certification can enhance your abilities and give you a competitive edge. With the convenience of online learning, there are numerous options available. In this article, we will explore ten of the best sales skills courses and certifications available online, providing you with valuable information to help you make an informed decision.

1. Professional Selling Skills Certification by Richardson Sales Training

Richardson Sales Training offers the Professional Selling Skills Certification, a comprehensive program designed to improve your selling capabilities. This course focuses on building strong client relationships, understanding customer needs, and implementing effective sales strategies. With interactive learning modules, assessments, and real-world scenarios, this certification equips you with the skills needed to excel in sales.

2. Strategic Sales Management Certificate by Duke University

Duke University’s Strategic Sales Management Certificate provides participants with the knowledge and skills required to lead a successful sales team. This course covers various topics, including sales strategy development, salesforce optimization, and customer relationship management. By completing this certificate, you will gain valuable insights into strategic sales planning and develop effective sales leadership abilities.

3. The Art of Sales: Mastering the Selling Process by Northwestern University

Northwestern University offers “The Art of Sales: Mastering the Selling Process,” a six-week online course that explores key sales concepts and techniques. Through video lectures, case studies, and interactive exercises, you will learn how to build rapport, identify customer needs, and close deals effectively. This course is suitable for individuals looking to refine their sales skills or those new to the sales industry.

4. Sales and Relationship Management Certification by Michigan State University

Michigan State University’s Sales and Relationship Management Certification focuses on developing a strong foundation in sales techniques, customer relationship management, and negotiation strategies. This program combines theoretical knowledge with practical application to enhance your skills as a sales professional. By completing this certification, you will be equipped to drive sales growth and build long-lasting customer relationships.

5. Sales Training and Techniques Certification by LinkedIn Learning

LinkedIn Learning offers a comprehensive Sales Training and Techniques Certification designed to help sales professionals master fundamental sales skills. This certification covers various topics, including prospecting, building relationships, and overcoming objections. With practical exercises and real-world examples, this course provides you with valuable insights into sales techniques used by top performers in the industry.

6. Sales Management Certificate by Sales Management Association

The Sales Management Certificate by the Sales Management Association is specifically tailored for sales managers looking to enhance their leadership abilities. This program covers critical topics such as sales forecasting, coaching sales teams, and performance evaluation. With this certification, you will acquire the skills necessary to lead and motivate your sales team to achieve outstanding results.

7. Sales Operations Certification by Sales Readiness Group

Sales Readiness Group offers an in-depth Sales Operations Certification program focusing on improving sales operations management. This certification covers various sales operations topics such as territory management, sales technology, and sales analytics. By completing this certification, you will learn how to optimize sales processes, leverage technology effectively, and drive revenue growth.

8. Sales Skills: Complete Sales Training Bootcamp by Udemy

Udemy’s Sales Skills: Complete Sales Training Bootcamp is a comprehensive online course that covers all aspects of sales, from prospecting to closing deals. With over 14 hours of on-demand video content, this course provides a deep understanding of sales psychology, effective communication techniques, and negotiation strategies. By completing this course, you will have the tools necessary to achieve sales success in any industry.

9. Miller Heiman Group Sales Certification Program

The Miller Heiman Group Sales Certification Program is a globally recognized certification designed to develop successful sales professionals. This program covers essential sales methodologies, including strategic selling and conceptual selling. By earning this certification, you will gain a competitive advantage in complex sales environments and learn effective strategies to win deals.

10. High-Impact Sales Negotiation Certification by Harvard Business School Online

Harvard Business School Online offers the High-Impact Sales Negotiation Certification, providing participants with the necessary skills to negotiate sales successfully. This certification covers various negotiation strategies, tactics, and techniques used by top sales professionals. Through interactive simulations and real-world case studies, you will learn how to create value for both parties during the negotiation process.


Investing in sales skills courses and certifications can significantly enhance your sales abilities and give you a competitive edge in the market. Whether you are a seasoned sales professional or just starting your career in sales, the online courses and certifications mentioned in this article provide valuable opportunities to develop your skills and knowledge. By selecting the right program for your needs, you can set yourself up for success and make a significant impact in the world of sales.